Moolala

“Moolala has something for everyone. By turns funny, smart, and wise, it’s a must-read for anyone who wants to take control of their financial future.
And who doesn’t want that.”

- Amanda Lang, CBC’s Senior Business Correspondent

Moolala is a personal finance training company founded by business journalist and professional speaker Bruce Sellery. He is a former anchor at CTV’s Business News Network and prior to his move to television worked with Procter & Gamble. Read More.

Moolala began with a simple question

I had been friends with Andrea since our undergrad days. She was one of the smartest and most driven people in our class, so her question really surprised me.

“Bruce, I need your help. I’m university educated, I have a big corporate job and yet I can’t seem to get on top of my money. I just don’t know where to start”.

She was clearly a smart person, but she knew that she was doing some dumb things with her money. The more I talked to people I knew, the more I heard the same ‘smart person/dumb things’ refrain. That got me thinking.

The issue was not about sophisticated financial instruments or complex investing strategies. It was about basic stuff – coming up with goals, developing a plan for how to fund them, and then actually going out and making it all happen. I thought that perhaps there was an opportunity to bring a new perspective to personal finance education.

The genesis of Moolala

There were already tons of personal finance approaches/gurus/books out there. But I thought I could offer something different – an approach that combined my knowledge of personal finance with my experience designing and leading workshops.

I started with small workshops, testing the content and exercises with participants and refining along the way. This eventually became “The Moolala Method”, a 5 step process to getting a handle on your money so you can live the life you want.

Moolala expands its reach

The reaction from participants was so strong that I decided to take it to the next logical step and write a book about it. McClelland & Stewart jumped on board, and the writing process began. As the book was being developed we started offering the process on video – through customized online learning centres and delivering more public events. And I went out on the road speaking to corporations and associations who had an interest in improving the financial well-being of their people.

© 2010 Bruce Sellery Inc.